James Denman, head of innovation and marketing officer at Yard NYC, said games of this caliber and the teams themselves serve a marketing function but athletes can’t do it alone. In addition to Bennett, Muir mentioned Alabama wide receiver Ja’Corey Brooks as an athlete to win big after the game and Georgia defensive tackle Jalen Carter to generate interest. “I think from Monday night was a launching point for a lot of those guys,” he said. Deal announcements are where you’ll see conversations change.”Ĭasey Muir, senior director of client management for Octagon Football, believes that being on the main stage is enough to pay good dividends for student athletes. “Spotlight moments have been on the field but it could happen off of the field. “What we find is events can change an athlete’s trajectory,” Grossman said. For Young in the finals period, his value increased 59 percent and Ringo’s jumped 83 percent thanks to his record-setting and game-deciding interception. However, 49 percent of Bennett’s value came in from the period of the semifinal game - when Georgia beat Michigan - and the final game. 11, 2021, and found Bennett had the highest value, followed by Young and then Ringo. Grossman measured the athletes’ overall value year-to-date from Jan.
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Some factors include the sport and team an athlete plays, their social media presence, media coverage and their future professional career. Adam Grossman, vice president of business insights and analytics at Excel, explained the figures are the agency’s attempt to create a universal language that athletes, representation and companies can use to measure an athlete’s impact on a brand. The sports management and marketing agency created a rubric to quantify a student athlete’s increase in popularity based on organic conversation that athlete generates. They can use this storybook ending as a brand building moment as they begin to monetize their names, images and likenesses.Īccording to Excel Sports Management, among the athletes to benefit the most from the championship game are Georgia quarterback Stetson Bennett 4th, the former walk-on who left Georgia to attend junior college and returned as backup before finally securing the starting quarterback position Alabama quarterback and 2021 Heisman Trophy winner Bryce Young, and Georgia cornerback Kelee Ringo. With the new NIL ruling, the student athletes benefit from the win beyond just bragging rights and a big win on their résumé. The win was a watershed moment for the team as it lost to Alabama in the 2018 national title game and in this season’s SEC championship game - but also for the University of Georgia and its alumni, who had been waiting four decades to win the title again, and for the players.
Tag your pictures with your Reddit username written clearly next to the item you're selling/trading.The Georgia Bulldogs made college football history this week, winning their first championship in more than 40 years by beating the Alabama Crimson Tide.
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